Owning a cloud kitchen for food delivery is an exciting business venture. But besides cooking up delicious food that people love, getting people to know your brand and attracting new customers is critical to your F&B business’ success. You must have a digital presence and joining forces with food bloggers and influencers is one of the smartest business decisions you can make.
Malaysia’s most popular food bloggers can get over one million unique visitors every month. In terms of increasing brand awareness, that amount of exposure creates huge potential for acquiring new customers.
Food influencers or KOLs (Key Opinion Leaders) provide a huge boost too, especially on social media. Influencer marketing in Malaysia is on the rise—a 2020 study showed that 75% of Malaysian respondents followed at least one influencer on social media. Having a respected food influencer or KOL or influencer endorsing your cloud kitchen and raving about your food will entice people to check you out!
To help you identify the best opportunities to boost your cloud kitchen business, we’ve put together this list of top 10 food bloggers and influencers in Malaysia that your restaurant should reach out to and work with.
Cafe Culture is a popular online resource that locals can use to discover restaurants, cafes, bakeries and anything food-related by keyword, neighbourhood or category. They have a well-developed blog section that highlights the hottest, most recommended eateries in town.
Local Kuala Lumpur food blogger, WoonHeng Chia, started a plant-based cuisine blog to share her favourite recipes that reflect her passion for vegan food. She’s since become a well-known food influencer with over 530k followers on Instagram.
TWK is a lifestyle photographer and popular Malaysian influencer that specialises in lifestyle content with a particularly keen eye for food. He incorporates brands seamlessly through the stunning photography of the posts that he shares with his 29k Instagram followers.
Anne Luxury Eats is an Instagram food influencer with a simple message: she’s there to judge your food. This young Malaysian shares her unbiased food reviews of local restaurants and top picks with over 22k Instagram followers via photo and video posts.
KL Foodie features all the latest happenings around Kuala Lumpur with reviews, events and giveaways with a focus on food. They have an extensive website plus a huge following on social media with 596k followers on Instagram and over 1.6 million followers on Facebook.
Malaysian Foodie started in 2008 and became one of the first influential food blogs in Malaysia. They get loads of search engine traffic by foodies looking for tips on where to eat, food reviews, travel info and more. They boast over 19k followers on Instagram and over 75k followers on Facebook.
This is one of the most established online food review resources in and around Kuala Lumpur. The website was established in 2008 and Eat Drink KL has since garnered food KOL standing on social media with over 42k followers on Instagram and 7k followers on Facebook.
As far as adored food influencers in Malaysia go, Khairul is the top. He’s most famous for sharing cooking tips, recipes and his favourite foods with his social media fans which exceed an impressive three million on Instagram and over 150k on Facebook.
The Yum List positions itself as a top food influencer and luxury travel site in Malaysia and other parts of the world. The writing team is made up of volunteer writers that promise to deliver only the most honest, unbiased reviews. Their website features plenty of articles and online information. The Yum List has 27k followers on Instagram and over 13k followers on Facebook.
Teaming up with the popular Malaysian food influencer behind I Love Malaysian Food is also a good idea. Her website and social channels are full of food and product reviews—and an endorsement from her can definitely make a big impact on your cloud kitchen business as seen by her large following that includes 138k followers on Instagram and over 1.2 million followers on Facebook.
If you have any questions about working with top food influencers or operating a cloud kitchen in Malaysia, please contact us!