Owning a cloud kitchen for food delivery is an exciting business venture. But besides cooking up delicious food that people love, getting people to know your brand and attracting new customers is critical to your F&B business’ success. You must have a digital presence and joining forces with food bloggers and influencers in Malaysia is one of the smartest business decisions you can make.
Malaysia’s most popular food bloggers can get over one million unique visitors every month. In terms of increasing brand awareness, that amount of exposure creates huge potential for acquiring new customers.
Food influencers or KOLs (Key Opinion Leaders) provide a huge boost too, especially on social media. Influencer marketing in Malaysia is on the rise—a 2020 study showed that 75% of Malaysian respondents followed at least one influencer on social media. Having a respected food influencer or KOL or influencer endorsing your cloud kitchen and raving about your food will entice people to check you out!
To help you identify the best opportunities to boost your cloud kitchen business, we’ve put together this list of top 10 food bloggers and influencers in Malaysia that your restaurant should reach out to and work with.
| No. | Name | Instagram Followers | Facebook Followers |
| 1. | Khairulaming | 3.4m | 150k |
| 2. | KL Foodie | 663k | 1.6m |
| 3. | WoonHeng | 530k | 3k |
| 4. | I Love Malaysian Food | 138k | 1.2m |
| 5. | Eat Drink KL | 42k | 7k |
| 6. | The Yum List | 27k | 13k |
| 7. | Cafe Culture Malaysia | 32k | 500 |
| 8. | T.W.K | 31k | – |
| 9. | Anne Luxury Eats | 22k | – |
| 10. | Malaysian Foodie | 19k | 75k |
1. Khairulaming
As far as adored food bloggers in Malaysia go, Khairul is at the top. He’s most famous for sharing cooking tips, recipes and his favourite foods with his social media fans which exceed an impressive 3 million on Instagram and over 150k on Facebook.
- Contact details: khairul.a.kamarulzaman@gmail.com, +61 016-2027492
2. KL Foodie
KL Foodie features all the latest happenings around Kuala Lumpur with reviews, events, and giveaways with a focus on food. They have an extensive website plus a huge following on social media with 663k followers on Instagram and over 1.6 million followers on Facebook.
- Contact details: kl@foodie.my, +60 13-818 2078
3. WoonHeng
Local Kuala Lumpur food blogger, WoonHeng Chia, started a plant-based cuisine blog to share her favourite recipes that reflect her passion for vegan food. She’s since become a well-known food influencer with over 530k followers on Instagram.
- Contact details: hello@woonheng.com
3. T.W.K
TWK is a lifestyle photographer and popular Malaysian influencer that specialises in lifestyle content with a particularly keen eye for food. He incorporates brands seamlessly through the stunning photography of the posts that he shares with his 31k Instagram followers.
- Contact details: teolewis95@gmail.com
4. I Love Malaysian Food
Teaming up with the popular Malaysian food influencer behind I Love Malaysian Food is also a good idea. Her website and social channels are full of food and product reviews—and an endorsement from her can definitely make a big impact on your cloud kitchen business as seen by her large following that includes 138k followers on Instagram and over 1.2 million followers on Facebook.
- Contact details: gohcheemun@gmail.com
5. Eat Drink KL
This is one of the most established online food review resources in and around Kuala Lumpur. The website was established in 2008 and Eat Drink KL has since garnered food KOL standing on social media with over 42k followers on Instagram and 7k followers on Facebook.
- Contact details: seanyoong@eatdrinkkl.com
6. The Yum List
The Yum List positions itself as a top food influencer and luxury travel site in Malaysia and other parts of the world. The writing team is made up of volunteer writers that promise to deliver only the most honest, unbiased reviews. Their website features plenty of articles and online information. The Yum List has 27k followers on Instagram and over 13k followers on Facebook.
- Contact details: theyumlist@gmail.com
7. Cafe Culture Malaysia
Cafe Culture is a popular online resource that locals can use to discover restaurants, cafes, bakeries and anything food-related by keyword, neighbourhood or category. They have a well-developed blog section that highlights the hottest, most recommended eateries in town.
Besides having a strong online presence through their site, they also have 32k followers on Instagram and over 500 followers on Facebook.
- Contact details: yum@cafeculture.my
9. Anne Luxury Eats
Anne Luxury Eats is an Instagram food influencer with a simple message: she’s there to judge your food. This young Malaysian shares her unbiased food reviews of local restaurants and top picks with over 22k Instagram followers via photo and video posts.
- Contact details: anneluxuryeats@gmail.com
10. Malaysian Foodie
Malaysian Foodie started in 2008 and became one of the first influential food blogs in Malaysia. They get loads of search engine traffic by foodies looking for tips on where to eat, food reviews, travel info and more. They boast over 19k followers on Instagram and over 75k followers on Facebook.
- Contact details: ashrilmorita@gmail.com
If you have any questions about working with top food bloggers to promote your brands in a cloud kitchen or operating a cloud kitchen in Kuala Lumpur, Malaysia, please complete the form below and our kitchen specialist will reach out to you shortly.