Food Delivery-Focused Business: What it is and How to Successfully Start One

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The restaurant industry is one of the largest in the world, and between big-name chain restaurants and small local eateries, there’s lots of room to grow a successful business.

But as times have changed, so has the focus of restaurants. Instead of the conventional dine-in model where everyone sits down to eat, more and more places have been moving to a delivery-focused business.

Even though people’s attention had already begun to shift toward more convenient delivery options to fit busy schedules, its place within the food delivery business was solidified thanks to the COVID-19 pandemic. An already rapidly growing business sector was suddenly catapulted forward, and by 2022, is expected to become a roughly 76b dollar industry. From foodpanda to GrabFood and Beep to airasia food, almost everyone has used a food delivery business at some point.

If you’re already a restaurant owner or looking to begin your own food-delivery business, this should all come as great news. However, you’ll need to play your cards wisely to adapt your business to meet the needs of the times to be successful.

What is the Definition of a Food Delivery Business and Why is this Industry on the Rise?

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The traditional restaurant where guests come in, sit down, are served, and eat on-site, is one we’re all familiar with – and it still certainly has a place. If you’re looking for a memorable dining experience or planning an event, dining onsite at a restaurant is still preferable. However, traditional restaurants are limited to the number of seats available, and most of us can relate to the frustration of showing up at a restaurant only to discover a long line of people waiting to be seated.

In the new model for delivery-based restaurants, the cap on how many people can be served isn’t based on available seating, but on how many meals you can prepare in a given amount of time. Focus has shifted from high-end dining experiences to convenience and accessibility. Restrictions imposed from COVID-19 have only strengthened this change, since onsite dining has been closed, and restaurants have provided more delivery options.

To keep a restaurant business afloat in these changing times, you have to think into the future; more people want take-out and delivery, whether it’s a quick meal after a day of work or for an at-home date. Delivery-focused kitchens are the area of development that will allow a restaurant to succeed and be profitable.

Beginning Steps to Start Your own Delivery-Focused Restaurant

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There’s a lot of planning that goes into beginning a delivery-focused business. If you already have a restaurant, it may be a matter of expanding to include more kitchen space to fulfil the delivery orders. If you’re starting from scratch, you might consider having a delivery-only venue where you won’t have to worry about onsite seating at all. Here’s a list of some of the most significant considerations you’ll need to take into account when starting a food delivery kitchen.

  1. Decide on the Cuisine
    Gone are the days of delivery being only for pizzas or Chinese take-out. Don’t worry about food being “suitable” for delivery; restaurants serving everything from tacos to lasagna and even ice cream have started successful delivery businesses. The most important thing is to establish a culinary style to attract customers who desire a particular type of food.
  2. Spend time figuring out the logistics
    Analyse all the details that go into starting a delivery-focused business. Here are a few of the points you’ll need to factor into your plans.
  3. Location, location, location
    If your business is solely delivery focused, you’ll want somewhere central, but not necessarily in the centre of town where rents are sky-high. Regardless, if your restaurant will still offer onsite dining, you’ll need to find a restaurant venue that not only has adequate kitchen space, but also has parking and is in a spot that customers are likely to frequent.
  4. Organise your kitchen space
    The kitchen is the heart and centre of your food-delivery business, and you’ll want it to function smoothly and optimally. One example everyone is already familiar with is a fast-food kitchen, which is designed to deliver food to customers as quickly as possible. Make sure your kitchen design takes into account what cuisine you’ll be serving, since this will influence what layout is best.
  5. Plan for building and renovation
    Whether you’re starting from scratch or renovating an already existing restaurant, you’ll need to find contractors who can build the necessary components for your business.
  6. Purchase equipment
    Having the right equipment is crucial for a delivery-focused kitchen. You’ll need to maximise your space and meet whatever restaurant codes are in place in the area you serve.
  7. Other considerations
    The things we’ve mentioned so far are limited to what you’ll need to do just to open your business. Tackling all these issues can be overwhelming, to say the least. Many people interested in opening a delivery-focused restaurant find success in renting a cloud kitchen space as a simpler method to achieve their goal.

    Cloud kitchens are sometimes referred to as dark kitchens, virtual kitchens, or ghost kitchens. This new type of venue has quickly become a popular choice for development in the restaurant industry. If you’re looking for kitchen space in Australia, Chef Collective is a great option to rent out cloud kitchen space to help your business succeed.

What does a cloud kitchen space do for your business?

Reach more customers

When you take away the worry of onsite dining, suddenly you have the potential to reach a higher number of customers. Online shopping has become increasingly popular, and restaurants are no exception. With a streamlined kitchen and good advertising, your delivery-focused restaurant can get many more customers than traditional restaurants

Reduced costs

If buying equipment and renovating space sounds too stressful, a cloud kitchen is the perfect solution. Since the space is already set up for food production, you can reduce your upfront costs by 30-40%! Your operation cost will also be much lower since you won’t have to maintain a dining space. All your energy can be focused on kitchen production, which results in a lower operational bill.

Personal Support from Kitchen Connect

Especially if you’re feeling a bit nervous about starting your own delivery-focused restaurant, having support from the knowledgeable team at Kitchen Connect is a huge asset. They have experience in optimising your production to reach more customers and generate higher profits.

The lower start-up cost and higher profit rates of cloud kitchens are making them a highly appealing option for people looking to expand the restaurant industry. If you’re interested in starting your own delivery-based kitchen, reach out to Kitchen Connect to learn more about their kitchen spaces and get your own delivery restaurant up and running.


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