May 08, 2023

What is A Food Delivery Service and what are the Advantages?

In the digital age, food delivery services have experienced a meteoric rise in popularity throughout Malaysia, including in major cities such as Kuala Lumpur (KL). With the convenience of ordering food at the touch of a button, a growing number of restaurants now offer on-demand services, allowing customers to have delicious meals delivered straight to their doorstep. With thousands of restaurants, cafés, and stalls to choose from, Malaysians have become accustomed to ordering whatever tickles their fancy, day and night. The industry is only set to become bigger and more lucrative as the online food delivery sector is expected to generate US$2.61 billion in revenue this year, while the number of consumers using food delivery apps is forecast to skyrocket from 9.1 million in 2022 to 10.3 million in 2023.

If you are new to the restaurant or cloud kitchen game, it is imperative to have in-depth knowledge about the different food delivery services in Malaysia as your eatery will likely be featured prominently on at least one, if not all of them. To bring you up to speed, we at KitchenConnect have put together a comprehensive insight into what food delivery services are and the advantages of them.

Food delivery service – A definition

A food delivery service is a business that facilitates the sale of food orders from local restaurants to customers, usually for a delivery fee. The business model typically involves a mobile or online application that allows customers to place food orders, which is then picked up from the restaurant – usually by a courier working for that particular food delivery service company in KL or any other city – and delivered to the customer’s address. The consumer pays for their meal through the service, which collects a delivery fee in addition to the cost of the food. The patrons placing the order benefit from the convenience of having freshly cooked meals from their favourite restaurants delivered to their doorstep, while the eateries and cloud kitchens benefit from increased orders.

The advantages of food delivery services

1. Gives people access to more restaurants

Imagine that you want to purchase food from a restaurant that’s nearly 20 kilometres away from your home, office, university, etc. This may not be feasible, particularly if the eatery has no branches close by or doesn’t have its own delivery service that extends out to such a radius.

This is where food delivery services come to the rescue as they provide customers with the possibility of increasing their choices of food and eateries to select from. On top of that, if a customer wanted to order from you, they had to use the phone or your restaurant’s website. Now, all they have to do is open one of the many food delivery apps available in Malaysia, and they will have instant access to all their dining needs on one comprehensive platform. Through these food delivery service companies, customers who might live on the outskirts of KL can order food from establishments in the heart of the city, knowing that it will be delivered to them quickly.

2. Incredibly convenient

Convenience is the name of the game for food delivery services and is also one of their biggest advantages. Without them, customers would have to dine in all the time or make an effort to go and pick up their orders to take them home. With food delivery, they can place an order whenever and wherever they want, and it will be delivered right to their door with no hassle as everything can be done with a click of a button. Gone are the days when you had to speak to someone over the phone and repeat orders or clarify special requirements for certain dishes. Now, all your special requirements can be stated clearly through a food delivery app, which makes it less likely for any miscommunication and mishaps occurring when orders are placed.

3. Plenty of choice

Since food delivery services partner with a diverse range of restaurants offering all types of cuisine, it allows them to have an all-encompassing selection of food for people to choose from when they are placing an order. Whether you are in the mood for traditional Malaysian food or feel like having a delicious Indian curry or authentic Italian pizza, you will always be spoilt for choice. In some cases,  this plethora of options means that people can sample different dishes that weren’t on their radar before or opt for meals that are prepared in a specific way that they have never tried before. This opens their eyes to a whole new world of food and takes them on a culinary adventure that they could have only dreamed of going on.

4. Multiple payment options

One of the greatest advantages food delivery services offer is that they allow customers to pay via multiple cashless payment methods, which have risen to prominence over the years. Previously, when ordering food in, you would have to have cash on hand in order to pay for your meal. However, one of the biggest drawbacks was the delivery driver not having the right change, which made it frustrating for the transaction to take place. With these cashless payment options in place, restaurants will be fully guaranteed to receive any payments made immediately.

5. More deals and promotions

Food delivery services not only provide convenience and reliability, but also open up opportunities for exclusive discounts and promotions. This benefits both customers, who can save money through these deals, and businesses, which can increase their revenue by drawing in more orders as the food delivery platforms have an extensive number of people using their services at any time. These promotions are particularly effective during the holiday season and if new restaurants want to make a big splash upon entering the market. It’s a win-win for both sides, courtesy of the benefits provided by the food delivery service companies.

Embrace the food delivery service revolution

Having only scratched the surface when it comes to the advantages of food delivery services, it’s clear to see that they provide a convenient and affordable way to enjoy mouthwatering meals in the comfort of your own home. They offer a wide variety of cuisines from different restaurants, meaning there is always something that will whet your appetite. Furthermore, with great prices, regular promotions, quick delivery times, and enhanced convenience when it comes to special dietary requirements and making payments, it’s clear to see why so many people are jumping aboard the food delivery service train and not looking back. Interested in launching your own cloud kitchen in Malaysia? Complete the form below or get in touch with us today.

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