The outbreak of Covid created a new wave of unprecedented restrictions for restaurants – particularly when it came to dining in. But the market quickly pivoted, and a new era of restaurants changed to a delivery and pickup only business model. And while the delivery revolution has been great for the industry – the truth is that delivery is now more competitive than ever. How are you supposed to distinguish your delivery business in such a saturated market? Here are our top 10 food delivery tips for businesses looking to dominate their markets and create a profitable brand that stands the test of time.
1. Professional photos
The first of many food delivery tips on our list is the most important. It doesn’t matter who your target audience is or what type of food you are serving – you need to invest in amazing photos of your food.
If you have some lighting equipment and a decent smartphone you should be able to take photos of yourself, but if you have no experience it’s best to hire a professional photographer.
The formula is simple. The better your photos, the tastier your food will look, and the more customers you will get.
It will give you an upper hand against your competitors on ordering apps, and most importantly, these photos can be reused over and over again on your social media, email marketing, and more.
2. Open a cloud kitchen
The food delivery world is booming, but it’s also highly competitive. To truly succeed, you’ll need to modernise your kitchen and business model to suit the influx of delivery orders. One of the best ways to do this is to open a cloud kitchen and make use of their innovative food technology solutions.
In short, cloud kitchens are kitchen spaces designed to maximise delivery output over all else. Without having to worry about serving and cleaning up after dine-in customers, the only limit to the number of dishes you sell is how many orders you receive and how quickly you can cook them. Cloud kitchens come with an added benefit, too, in that rents are typically much cheaper in the residential areas they thrive in.
3. Make sure you have a solid website
As a food delivery business, the digital space is your most valuable asset. A website that is both aesthetically pleasing and user friendly is one of the most important factors in terms of boosting the amount of traffic and orders you get.
Make sure your website includes a copy of your menu. This menu needs to be well-designed, updated, easy to read, and easy to find. If people can’t easily understand what food is on offer, they’ll head to one of your competitors without a moment’s hesitation.
Building up a great website can be a significant upfront investment, especially for smaller food businesses. To make it truly worthwhile, you need to make sure it is properly optimised for search engines – this is often referred to as SEO (Search Engine Optimisation). Then you can get your website on the first page of search results.
Why is this so important?
Because only 0.78% of searchers click to the second page, if your website isn’t showing up on the first page, your traffic will basically be nonexistent.
Remember to also claim your Google My Business (GMB) listing, as well. This means that your food delivery business will show up on Google’s search page directly, which will help boost the number of orders you receive.
4. Have a clear pricing strategy
This is one of the food delivery tips that apply to all businesses, including running a food delivery restaurant: develop a solid pricing strategy. Too high, and you’ll scare off potential customers, but too low, and you’ll struggle to turn a profit.
In a cloud kitchen, you will have access to all the data necessary to know which are your most popular and most profitable dishes. Use this information to make on-the-fly pricing adjustments and more. You should also take location into consideration. If you have more than one outlet, rents should be reflected in your prices.
5. Use social media to your advantage
Your website isn’t the only way to increase brand awareness and website traffic. Having a Facebook, Instagram, or other social media page can also be a great way to increase your exposure.
Think about also engaging with food reviewers and other social media influencers to boost engagement or, if you’re lucky, go viral.
6. Offline marketing strategies can still drive growth
While digital marketing is imperative for any food delivery business, there’s nothing wrong with getting creative and trying something a bit more personal.
Handing out leaflets, flyers, and cards in some of Malaysia’s most populated districts can get more people interested in your brand. Think about combining some of these ideas with promotional offers or discounts of any sort.
7. Ask your customers to leave reviews
In the online world, reviews are everything for a business. Before customers buy from a restaurant through a delivery app, they’ll always have a glance at the star rating – but this is something restaurant owners can use to their advantage.
By crafting quality food and encouraging your customers to leave reviews, you can build up a top reputation for your restaurant in the digital space. To do this, you could try leaving a small card in with your customer’s order.
8. Build up a loyal customer base
Having a pool of loyal customers is every restaurant’s dream. Alongside a healthy mix of new customers, this is one of the ingredients of a long-lasting and successful restaurant business. As a food delivery business, you won’t be able to win over your customers through service with a smile. Instead, make sure you’re cooking consistently high-quality food, packaging your food well so that it arrives fresh and neat, and consider even adding something small and extra for larger orders.
9. Use email marketing to your advantage
Emails are one of the oldest and most reliable digital channels that can help drive growth for your food delivery business. People are more receptive to email marketing in general, and they are a great way to generate more interest in your food.
10. Understand why people love your food
For the last of our food delivery tips, we focus on identity. Every restaurant has its strengths and weaknesses. Maybe your business offers the widest selection of food in its cuisine, or maybe you’re known for fine dining. Whatever it is, focus your food production strategies on maintaining your unique selling point.
If you cook food that people love, growth will come steadily through word-of-mouth marketing. A restaurant can’t be the best at everything – it’s your job to find out what you’re good at and focus on that.
Have any questions?
Kitchen Connect is the leading supplier of cloud kitchens in Malaysia. If you want to learn more about our smart kitchen solutions or have any enquiries, please fill out the form below to get in touch with our team today!