March 23, 2023

How to Increase Your Malaysia Restaurant’s Search Visibility

Gone are the days when the only way you find out about a restaurant is through chance encounters or word-of-mouth. These days, online presence is the name of the game, and savvy restaurateurs across Malaysia are all hopping on the bandwagon, taking advantage of the digital technology available at hand to increase their restaurant’s search visibility and expand their reach. And yet, from SEO to the different social media platforms, the digital landscape is immeasurably vast and it can be easy to get lost in the sea of it all. 

To save you from making rookie marketing mistakes, we’re cutting right to the chase. Read on for 9 ways to help you increase your Malaysia restaurant’s search visibility and stay ahead of the curve!

#1 Build an attractive website

Nothing establishes credibility more than a skillfully built website–one that’s eye-catching, user-friendly, and above all, up-to-date with your restaurant offerings and hours of operation. The main objective of your website is to drive conversion, so always keep user experience at the forefront and include helpful buttons for making online reservations, ordering food, or linking your restaurant to food delivery platforms such as GrabFood, FoodPanda, and Beep. 

#2 Put your menu online

A no-brainer way to get that signature dish of yours out in the open is to put your menu up online! While you may be inclined to keep some trade secrets up your sleeve, the fact is that listing out your restaurant’s offerings opens up an avenue for marketing, provides a better experience for your customers, and enhances your local search results! Make sure that your menu is accessible on your website, Google Business Profile, and across social media channels. To avoid unnecessary disappointment or confusion, keep your menu up-to-date with the most current offerings.  

#3 Polish up your Google Business Profile

Google is the go-to search engine, so it stands to reason that a well-crafted Google Business Profile is a vital step to getting your business on people’s radars. In fact, the average optimised Google Business Profile listing receives 5 times more views than one that hasn’t been optimised. A Google Business Profile allows you to manage and verify your business profile on Google Search and Google Maps, displaying all the essential information of your business–including the address, opening hours, contact information, menu items, etc.–in a single listing so that it’s accessible to potential customers. Moreover, it instantly earns credibility for your business, as customers are 2.7 times more likely to regard a business with a complete Google Business Profile as reputable and 70% more likely to make a visit.

In addition to increasing your restaurant’s search visibility, there are a host of features that you can utilise to connect with potential customers with a Google Business Profile, such as sharing updates, replying to reviews, adding photos, and more. You can also take bookings and online orders directly through your profile, expediting the conversion process! 

#4. Be active on social media 

With practically everyone and their mothers using Facebook and Instagram nowadays, social media has become a veritable goldmine for digital marketing. But how can you harness the power of social media in a way that best increases your restaurant’s search visibility? Being active on social media and posting regular updates is a tried-and-true method to get you more exposure. The more engaging content you post, the more likely your content will be promoted in the platform’s algorithm, helping you reach a wider customer base and drum up business. To target local communities, make sure to include location-specific words and relevant trending hashtags! 

#5. Communicate with your customers 

You’ve heard that communication is the cornerstone of building trust and loyalty–and it’s no different when running a restaurant business! Make your customers feel valued and appreciated by taking the time to respond to reviews left on your social media or Google profile. If you encounter negative criticism, see it as an opportunity to clarify and address the issue, as well as a means to help your business improve. 

On the other hand, sharing positive feedback and user-generated content (UGC) from satisfied customers on social media is perhaps one of the most effective ways to augment brand awareness and credibility. 

#6. Keywords are…key 

There is a reason why “keywords” is such a major buzzword in the world of SEO and content marketing. Prominent search engines like Google rely heavily on keywords to rank relevant websites, which means hitting the right ones can significantly increase your restaurant’s search visibility. Utilise SEO tools like SEMrush and Google Keywords to find out what your target customer base is searching for, and make it a point to incorporate those keywords into your website content. 

For instance, if your eatery specialises in Malaysian street food, it would be a good idea to include mentions of “Malaysian cuisine,” your specific location, and the popular street food you offer throughout your website. This way, your website will crop up when potential customers search with the relevant keywords. 

#7. Online reservations are the way to go

Believe it or not, requiring online reservations is not just a way of better managing the flow of your diners, but can also help increase your restaurant’s search visibility and the likelihood of returning patrons. How so? It optimises customer touchpoints and allows you to contact them afterward for feedback. With more customer reviews online, your restaurant will naturally become more discoverable and visible to others.  

#8 Collaborate with members of your community

A surefire way to enjoy some free publicity is to position your business as an integral part of the local community–and you can easily do so through active outreach to key members of your community. Try inviting food bloggers and journalists to visit your eatery when you’re running a seasonal promotion, or collaborate with other local businesses to host events like trivia nights, fundraisers, live performances, etc. Such partnerships can get you more news write-ups and help spread the word about your business! 

#9 Use data & analytics

Every F&B business is unique and there is no one-size-fits-all solution to increasing your restaurant’s search visibility. However, if there is one way to find a tailored digital marketing approach that works for you, it’s by pulling up the data and conducting regular performance assessments. Web and social media analytics are your most useful arsenal, as they do most of the grunt work for you. All you have to do is look at the data to see what promotions or discounts are bringing in the highest profits, and which menu items are most popular. From there, you can strategise your marketing around what’s proven to yield desirable results. 

Get your restaurant noticed 

Beyond increasing your restaurant’s search visibility, you can bolster your marketing efforts by implementing these additional marketing strategies. Following our tactics, you will be on your way to gaining hordes of new customers and driving up revenue in no time! 

Now that you know how to effectively advertise an F&B business online, you can start running your restaurant with confidence! If you are ready to open your own cloud kitchen in Malaysia, get in touch with us today! 

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